Hey, I’m Caila – a UX/UI and web designer who made the jump from marketing to design. After 8 years in the marketing world (and 5 years designing along the way), I realized what I loved most was building digital experiences that actually work. Now I’m focused on user-centered design that feels good, functions well, and gets results.
I specialize in crafting thoughtful digital experiences that blend marketing insight with intuitive design. With a background spanning UX design, creative direction, and digital strategy, I’ve worked across agencies, startups, and freelance roles to bring websites and brands to life. Over the years, I’ve created everything from landing pages and wireframes to motion graphics and full website designs - all with the goal of sparking user action and building connection.
My approach is shaped by 8 years in marketing and 5 years designing: understanding user journeys, solving for funnel drop-offs, and designing with intent. I love building things that not only look good but make sense - products that help people get where they need to go, faster.
More recently, I’ve focused my attention on UX/UI - building case studies, refining my prototyping skills, and learning everything I can about accessibility, user testing, and human-centered design. What drives me is simple: making digital experiences that feel effortless, inclusive, and just…work.
Over the past 8 years, I’ve blended design, storytelling, and strategy to bring brands to life. Now, I channel that experience into crafting websites and digital products that feel effortless to use, look beautiful, and serve a clear purpose.